Positioning and hero
Whether a visitor can tell within seconds who the site is for, what you do and why it matters. This is where most sites lose people, and it is almost never a design problem.
Free website conversion audit
I will show you three things that may be costing your website leads
Send me your address and I will go through the site the way a potential customer would, then record a short walkthrough of the three changes I would make first and why. It is free and there is nothing to sign up for.
- Recorded walkthrough
- Three priorities
- No obligation
What I review
The ten things that decide whether a visitor gets in touch.
Not a checklist run by a tool. I look at the site the way the person you want to hear from would look at it, and the review stops where the real problems are.
Calls to action and conversion path
What the site asks people to do, whether the ask matches how ready they are, and how many of them are asked too early or never asked at all.
Mobile, hierarchy and trust
How the site reads on a phone, whether the visual hierarchy matches what matters, and whether anything proves the claims rather than repeating them.
Performance and basic SEO
Load behaviour, obvious technical drags, titles, headings and metadata. Enough to tell you whether the foundation is the problem or a distraction from it.
What you get
A recording, not a report.
A short walkthrough
A screen recording of me going through your site, saying what I would change and why. You hear the reasoning, not just the conclusion.
Three priorities
Not forty findings you will never act on. The three changes I would make first, in the order I would make them.
Yours to use
Use it, forward it to your team, act on it yourself or ignore it. There is no obligation and no follow-up sequence.
Who it fits
This is most useful for a few kinds of company.
B2B, SaaS and property companies with a site that already exists
The audit compares what the site says against who you are trying to reach, so it needs both to exist. If you are pre-launch or looking for the cheapest possible build, I will tell you rather than waste your time.
Send your website for review
Frequently asked questions
Questions connected to this decision.
Is it really free?
Yes. It is free and there is nothing to sign up for. It takes me a short while and it is the most honest way to show how I think about websites.
Is this a sales call in disguise?
No, because it is not a call. You get a recording. If you want to talk afterwards you can book a time, and if you do not, nothing happens.
Do I have to work with you afterwards?
No. The three things are yours whether you act on them with me, with your own team, or not at all.
What do you need from me?
The address of the site and one line about what you would like to improve. That is enough to make the review useful rather than generic.
Sources and basis
What supports this page.
The accessibility and usability parts of the review reference published standards rather than personal preference. Everything else is judgement, and it is presented as judgement.
- Web Content Accessibility Guidelines overview
W3C Web Accessibility Initiative · Verified 2026-07-19
The accessibility standard used to frame semantic, keyboard, contrast and responsive review controls.
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