Conversion
Microcopy
Microcopy is the small text in an interface: button labels, form hints, error messages, empty states, confirmation lines. It is the writing nobody plans and everybody reads.
Microcopy decides whether an interaction feels considered or careless. "Submit" tells the visitor nothing about what happens next; "Send my request" does. An error that says "Invalid input" leaves someone guessing; one that says "Enter the website address including https://" lets them fix it. The difference is a few words, and the words are usually the last thing written.
Forms are where microcopy matters most and is neglected most. The label, the placeholder, the helper text, the error, the success message: each is a chance to reduce friction, and each defaults to something generic if nobody writes it. A form with good microcopy converts better than the same form with none, for no design cost at all.
The test is to read every piece of interface text aloud and ask whether a stranger would know what to do. If the answer requires context the stranger does not have, the copy is not finished.
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