Build & CMS
Headless CMS
A headless CMS stores and manages content but has no front end of its own. Content is delivered through an API to whatever displays it: a website, an app, a kiosk, all from the same source.
The "head" is the presentation layer. A traditional CMS like WordPress bundles storage and display together; a headless one removes the display and leaves it to developers to build separately. The upside is flexibility, since the same content can feed several channels. The downside is that someone has to build and maintain that separate front end.
For a marketing site run by a small team, headless is usually the wrong trade. It adds a development dependency to every visual change and removes the ability for a marketer to see what a page will look like while editing it. The flexibility it offers is flexibility most business sites never use.
It makes sense when content genuinely needs to go to more than one place, or when the site is part of a larger application with its own front-end stack. If the only consumer is one website, a CMS with a head is simpler, cheaper to run and easier to hand over.
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